Released on: September 17, 2007, 8:28 am

Press Release Author: BBG&G Advertising

Industry: Advertising

Press Release Summary: Renowned marketing guru Richard Kean will speak at BMA-HV's
Sept. 25 meeting at the Poughkeepsie Grand Hotel from 6-9 pm. The topic, "Getting
Marketing Back to Making Sales." The registration fee, which includes dinner, is $35
for members, $40 for chamber affiliates, and $45 for non-members.

Press Release Body: SUMMER IS OVER AND BMA-HV IS READY TO ROLL UP ITS SLEEVES
National Marketing Guru to discuss "Getting Marketing Back to Making Sales"

Poughkeepsie, NY (September 7, 2007) -The Business Marketing Association of the
Hudson Valley (BMA-HV) is proud to announce that with summer behind them, they are
fully ready to get back to the hard but rewarding work of garnering success. To
ensure they start off on the right foot, they have invited nationally renowned
marketing guru Richard Kean to their September 25 meeting. Kean, who presided over
the BMA-HV's very first meeting back in March 2004, is the creator and managing
director of the Business Marketing Institute (BMI) and the associate director of the
Institute for the Study of Business Markets (ISBM). The September 25 meeting will
take place at the Poughkeepsie Grand Hotel from 6:00 to 9:00 p.m. Kean's topic will
be "Getting Marketing Back to Making Sales."

Says Bud Clarke, BMA-HV President, "To say that Kean's knowledge of B2B marketing is
encyclopedic is an understatement. He has been a major player at the national level
all his career life. In addition to his work with BMA, BMI and ISBM, he has served
as Group Publisher of American Marketing Association publications, which is the
preeminent publisher in the field of marketing, and the VP /Publisher for various
Crain Communications' publications. Luckily for us, in addition to all that he
knows, he is a superb educator, and he is very enthusiastic about sharing his
comprehensive marketing knowledge. Having him here to kickoff our post-summer season
presents an enormous opportunity for all of us."

Kean will share with BMA-HV participants the most important of the B2B marketing
skills, techniques and core principles he has learned (or in some cases, initiated)
over the years. Among other things, participants will learn the nine most important
ways to improve sales response; proven approaches to writing copy that sells; key
techniques to improve the execution of marketing projects; and how to use 'show what
you know' techniques to beat the competition.

McCabe & Mack LLP, whose practice includes banking and secured lending; commercial
litigation; corporate law, matrimonial and family law; traffic law; personal injury,
and more will sponsor the September 25 meeting. The attorneys at McCabe and Mack
serve clients throughout the Hudson Valley and appear regularly in court and before
boards of regulatory bodies in New York City and the Albany area as well.

In addition to the eagerly anticipated presentation by Richard Keen, a brief chapter
business meeting will precede the September 25 evening's program for all members.

Interested marketing professionals and those involved in marketing decision-making
who wish to learn more about BMA-HV are encouraged to attend the September 25
meeting. The registration fee, which includes dinner, is $35 for members, $40 for
chamber affiliates, $45 for non-members. Please make reservations by Thursday,
September 20th by logging onto our website at www.bma-hv.org, or contact Tracey
Cifone at 845/567-9000 Ext. 259 or email tcifone@vddw.com. For more information
about the BMA-HV, visit www.bma-hv.org For more information about the Poughkeepsie
Grand Hotel, call 845/485-5300.

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Contact Details: BBG&G Advertising
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